The Cellular Telecommunications Industry Association (CTIA) announced iKnowWare will be a featured solution at MEDICA 2011, the EU's premier Medical industry event.

At MEDICA iKnowWare will be presenting their latest industry edition, iKnowHealth. Attendees will have the opportunity for one-on-one demonstrations of the patented iKnowWare mobile platform featuring support for an exclusive new portable medical monitoring technology. The iKnowHealth edition is positioned to redefine the treatment of chronic conditions.

A multifaceted blend of broadband technologies, wireless and fixed architectures, platform and applications, iKnowHealth brings the strengths of iKnowWare to the health care industry. It enables patients and health care workers to turn their smart phones into powerful tools. Patient/provider interaction using messaging and videoconferencing is conducted securely via "the Cloud" in a reliable, scalable, and sustainable way.

The key beneficiaries of iKnowHealth are: wireless carriers, insurance and medical providers, medical device partners, and patients. As a web/cloud based tool, iKnowHealth is a one-stop mobile solution the works seamlessly on different browsers and screen sizes. At the core of iKnowWare is location aware messaging that is robust enough for business, and secure for medical data collection and messaging. With unlimited message length, embedded images, hyperlinks, maps, and turn-by-turn directions, information rich alerts reach people where they are with location relevant details.

Carriers and Operators have embraced iKnowWare and iKnowHealth to monetize their networks supporting the expanding mobile workforce, and the growing field of Mobile Health (mHealth).